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Hero Motor Corporation Limited – Profitability Analysis |
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INTRODUCTION |
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Hero MotoCorp Limited (Hero), a leading two-wheeler manufacturer in India, had a market share of above 50% in the Indian two-wheeler market during the fiscal year 2017-18. Hero manufactured motorcycles, scooters, and two-wheeler spare parts and engines. As of 2019, the company operated in India and across 36 countries directly and through subsidiaries and joint ventures.
Hero was the top player in the motorcycle segment and was in the third position in the scooter segment in India. As a result of changing market dynamics like the growing trend of “Scooterization ” and automatic scooters and the popularity of premium motorcycles , the volume gap between entry-level motorcycles and scooters had narrowed down to 4% during the year 2017-18.
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